Legal
Cookie Policy
Last updated: 1 January 2025
This Cookie Policy explains what cookies are, how Sparkveil uses them on our website at sparkveiled, and the choices available to you. When you first visit our website, a cookie consent banner will ask for your permission before any non-essential cookies are set.
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, to improve user experience, and to provide information to website owners. Cookies are not programs — they cannot carry viruses or install software on your device.
In addition to cookies, we may use related technologies such as web beacons, pixels, and local storage. These function similarly to cookies and are subject to the same consent rules described in this policy.
2. How We Use Cookies
We use cookies for three purposes: to keep the website functioning correctly, to understand how visitors use it, and to measure the reach of our marketing efforts. We do not use cookies to build personal profiles for advertising or to track you across other websites without your knowledge.
3. Types of Cookies We Use
The table below lists the categories of cookies present on this website.
| Category | Purpose | Examples | Consent required? |
|---|---|---|---|
| Essential | Enable core website functions such as navigation and form submission. The website cannot operate properly without these. | Session cookies, CSRF tokens, cookie consent preference storage | No — these are set automatically |
| Analytics | Help us understand how visitors interact with our site — which pages are visited most, how long visitors stay, and where they arrive from. All data is aggregated and anonymised. | Google Analytics (GA4), Microsoft Clarity | Yes — only set with your consent |
| Marketing | Allow us to measure the effectiveness of our advertising and understand which channels bring visitors to the site. We do not use these for personalised targeting. | Meta Pixel (Facebook), Microsoft Bing Ads conversion tracking | Yes — only set with your consent |
4. Cookie Details
Essential cookies
- Cookie consent preference — Stores your cookie consent choice in your browser's local storage so you are not asked again on subsequent visits. No expiry until you clear your browser data.
- Session management — Maintains your session state during a visit. Expires when you close your browser.
Analytics cookies (Google Analytics 4)
- _ga — Used to distinguish unique visitors. Expires after 2 years.
- _ga_[ID] — Used to maintain session state. Expires after 2 years.
- _gid — Distinguishes users for a 24-hour window. Expires after 24 hours.
Google Analytics data is processed by Google LLC. For further details, refer to Google's Privacy Policy.
Marketing cookies
- _fbp (Meta Pixel) — Used to track page views and measure advertising conversions on Facebook/Instagram. Expires after 3 months.
- _uetsid, _uetvid (Microsoft Bing) — Used to track conversions from Bing Ads campaigns. Expires after 1 day to 16 days respectively.
5. Managing Your Cookie Preferences
When you first visit our website, a consent banner will appear asking whether you accept analytics and marketing cookies. You may accept all, reject non-essential cookies, or close the banner without choosing (which has the same effect as declining). Your preference is stored locally and respected on future visits.
You may also change your preferences at any time by clearing your browser's cookies and local storage, which will cause the consent banner to reappear on your next visit.
Browser-level controls
All major browsers allow you to manage or block cookies through their settings. Below are links to guidance for the most commonly used browsers:
Please note that disabling certain cookies may affect the functionality of our website or other websites you visit.
Third-party opt-outs
You may also opt out of interest-based data collection directly with third-party providers:
6. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. Our website does not currently respond to DNT signals, as there is no consistent industry standard for how such signals should be interpreted. You may manage your preferences through our cookie banner or browser settings instead.
7. Changes to This Policy
We may update this Cookie Policy from time to time as our website evolves or as the law requires. The "last updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.
8. Contact Us
If you have questions about how we use cookies or wish to exercise any rights in relation to data collected through cookies, please contact us:
- Email: [email protected]
- Phone: +60 3-2163 5278
- Address: Sparkveil, 38 Jalan Ampang, 50450 Kuala Lumpur, Malaysia